Attributes for a Community Manager
A social media manager and a community manager are two different roles believe it or not. Most of us probably do not even know a “community manager” exists! As we know, a social media manager's role is to run a brand's social media by posting its content, being its voice, and sometimes even designing its graphics. The role of a community manager does not include any of those tasks. A community manager does not use a brand's social media account but uses their own to help said brand develop a community by understanding them and starting and participating in conversations with them. That requires a lot of skill and dedication! If this sounds like a role that you might be interested in, read on to see what attributes a community manager should possess.
Know The Brand You Represent
To be able to participate in a conversation, you have to understand what people are talking about. Knowing the ins and out of the brand you represent will only benefit the community, the brand, AND the community manager. Conversations can be held where all parties discover something within the brand they were not aware. It is also important for the community manager to know the ins and outs of the brands to answer any questions the community members may have. This makes everyone's life easier.
Be Creative
As a community manager, it is your job to capture or keep the audiences attention. This give you a little room to show off your creative side. This can be through the use of gifs, puns, memes or even just jokes. People love humor and seeing brands on social media use it. Use your creativity to build a relationship with your audience and show off what makes the brand you represent special.
Be The People for The People
It is up to a community manager to make members feel they are actually part of a community. If not who? People want to feel heard, respected, and wanted. Listenting to community members is one of the most important parts of the job. Acknowledging comments/questions or even celebrating something a community member posted could go a long way. Always respond with empathy and respect no matter the situation. Be that person for everyone.
Hustle!!
Like every job in social media, a community manager has to HUSTLE to stay on top of their game. Social media does not sleep. An audience will always have a comment/like/question. Keep up to date with any information you may need to know about the brand. Staying organized and on top of your game while managing a community will drive results and make for a happy community.
References:
https://medium.com/community-folks/9-skills-every-community-manager-should-have-82c9d93e33e3
